Brand

"Great companies that build an enduring brand have an emotional relationship with customers that has no barrier."
Howard Schultz - CEO of Starbucks
"If you form a strategy without doing the research, your brand will barely float and at the speed industries move today, brands sink fast."
Ryan Holmes - Founder and CEO of Hootsuite
"A brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling."
Simon Main Waring - Award winning brand consultant
"Your brand had better be delivering something special, or it’s not going to get the business."
Lisa Gasnky - Entrepreneur and best selling author
"You have to think of your brand as a kind of myth - it has to have emotional content and all the themes of a great story."
Deepak Chopra
"Regardless of age, position, or the business we happen to be in, all of us need to understand the importance of branding."
Tom Peters - Business thinker and influencer
"Brand is not a product - it’s and idea, a theory, a meaning, how you carry yourself. It’s aspirational, it’s inspirational."
Kevin Plank - CEO and founder of Under Armour
"Image means personality. Products, like people, have personalities and they can make or break them in the market place."
David Ogilvy
"You have to stay true to your heritage - that’s what your brand is about."
Alice Temperley - Fashion designer