1. Typetec were launching t-net, a new remote support product and needed a strong image to illustrate the reliability of the service and emphasise the secure access to client hardware.
The enthusiastic Norwegian proprietor showed me around this new establishment – ‘Harmony’ was going to be the next big thing.
Two weeks and one new logo later, he rang is tears to inform me that the name was already taken (I was pretty upset myself!)
Later that evening I sat down and was staring at the visual when an idea suddenly struck me
Next morning I rang the owner. “What do you think about the name The Pepper Room?”
Having worked in and around the business for a few years, I was getting pretty tired of real estate logos when this new kid arrived on the block – a fresh approach would be necessary.
I always loved the idea of the bleached pier stretching into a deep blue sea and felt this name might be worthy of the image.
Making it work took a while but eventually we got there and even now, all these years later, it still looks inviting.
Mountcarrick specialise in the refurbishment of existing properties to the highest possible energy conservation standards and in the development of new-build low and zero carbon homes.
To keep things interesting, I suggested staying away from the obvious ‘tree’ graphic and fortunately the client agreed.
Reversing the leaves out of the sky background meant we could also deviate from a green pallet, while still hinting back to name.
This also gave the logo some movement, which is a pretty reassuring message when it comes to builders!
An ambitious initiative to recycle soothers globally and use them to manufacture useful new products.
A client was opening a value shop to compete with the likes of Dealz.
They had a name – they just needed a brand and a punchy tag-line.
I think we nailed it.
The message e-profile was to deliver was security.
The E ‘safe’ device was the obvious direction but a workable solution took some time to perfect and a tag-line was also required.
Picasso and the national pastime of bullfighting inspired the simple yet effective new corporate logo.
Cloud Nine Marbella wanted to make an impact on this already crowded marketplace.
They needed an iconic symbol so I decided to use the famous copper tower in the centre of town.
They also asked me for some memorable words to inspire a new generation of property hunters.
1. A plumbing company had expanded into providing and servicing renewable energy systems for Ireland and they needed a new brand.
The idea was to tie very strongly into the existing ‘recycle’ logos, while still introducing an energy theme and personal emblem (a company ‘K’) into the mix.
An authentic Mexican restaurant (no TEX-Mex here!) was opening in Barcelona and a logo and signage was required.
1. A symbol from Mayan history was chosen to complement a strong beaten-up typestyle, quickly putting this eatery on the map.
2. The logo was then adapted for some bold signage cut from rusting metal.
Thirteen years on, I like to think the place still looks smart and fresh.
1. We needed the new brand to stand out from the crowd and tell the complete ‘print’ story.
2. The ‘butterfly’ was then adapted to a colourful brochure complete with custom process icons.
1. “A smooth flowing payment system which should hint at currency or legal tender” was the brief for the new corporate id.
2. A family of logos in the corporate style was also required – each one visually explaining the different products – currency exchange, fraud protection and payment processing, etc.
The brief was to create a logo which would reflect the academic background of the company.
1. The ‘classroom’ and broadcast ‘rings’ theme was continued throughout the websites, folders and various software packages.
Given the company name was a mouthful, I really wanted to keep the logo simple. It was challenging to create symmetry given the letters involved (B, C and M don’t sit together easily) but in the end I’m confident we pulled it off.
At the same time I wanted there to be a message too – hence the barometer ‘arrow’ in the centre of it all.
Sick of the corporate blues, I decided to put my money on a deep red instead.
Inventory optimisation for the airline industry is big business and a strong logo would help the company in the market.
A subtle “A” symbol with a nod to a spinning prop and a custom typestyle was my solution to the problem.
This logo was set to appear on thousands of miniature telecoms products so it would need to be simple but distinctive.
My ‘moon and tepee’ solution seemed to tick all the right boxes – tying in with the name while looking smart and modern at the same time.