"You have to think of your brand as a kind of myth - it has to have emotional content and all the themes of a great story."
Deepak Chopra
"Great companies that build an enduring brand have an emotional relationship with customers that has no barrier."
Howard Schultz - CEO of Starbucks
"If you form a strategy without doing the research, your brand will barely float and at the speed industries move today, brands sink fast."
Ryan Holmes - Founder and CEO of Hootsuite
"You have to stay true to your heritage - that’s what your brand is about."
Alice Temperley - Fashion designer
"Brand is not a product - it’s and idea, a theory, a meaning, how you carry yourself. It’s aspirational, it’s inspirational."
Kevin Plank - CEO and founder of Under Armour
"A brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling."
Simon Main Waring - Award winning brand consultant
"Your brand had better be delivering something special, or it’s not going to get the business."
Lisa Gasnky - Entrepreneur and best selling author
"Regardless of age, position, or the business we happen to be in, all of us need to understand the importance of branding."
Tom Peters - Business thinker and influencer
"Image means personality. Products, like people, have personalities and they can make or break them in the market place."
David Ogilvy