GTS required a serious market presence that would allow them to confidently step forward and tender for business from global players like motoring giant GM. In addition to branding, I became central to developing the visual rationale for their products too.
To complement their smart tech, smart visuals were required to demonstrate their software packages with examples of white-labelled apps that could show off just what the company had to offer.
GTS is a tech start-up that have developed some state-of-the art systems that will take the car-share business to the next level.
Like all good logos, we wanted a strong, immediately identifiable symbol but I also belived it should tell a story that would demonstrate its evolution.
A new website was designed and icons were developed from the logo to represent the different products available.
A client asked me to help develop a new programme he had conceived called “The Third Act”.
His mission: to change the perception people had of their own ‘value’ in society as they age.
As part of this project, he asked me to visualise his theories (and study insights) and make them accessible to others through promotional documents, media and workshops – a slow process that required a deep understanding of the detail and rationale behind his concepts.
Visual Language learning is a bold idea and one that start-up company Teanga think has real potential – especially in the area of dyslexia.
I was approached to design a logo initially but I was soon involved in the visual communication of the elements and making sense of a complicated lesson design.